Kerry Katona - NEW Iceland 2008 Christmas Advert
Kerry Katona dropped from Iceland adverts
Iceland axes Kerry Katona from adverts after class A drug allegations
Kerry Katona, the face of supermarket Iceland, has been axed from the brand’s adverts, after images emerged at the weekend of the I’m A Celebrity star allegedly snorting cocaine.
Sunday tabloid the News of the World splashed pictures ofKatonaseeminglytaking lines of the class A drugat her home in Cheshire, along with asecretly filmed videoandIcelandhave immediately distanced themselves from theex-Atomic Kitten star,saying it was ‘impossible’ for her to continue in the role.
Katonahasfronted the supermarket’s ad campaigns for four yearsand despite being sacked, a spokesman forIcelandcommented that for ‘most’ of her time working with the chain,Katonahad ‘been a successful part of our advertising campaigns’.
The spokesman continued: ‘We have always stood by her, as an example of a normal person and mum who has experienced some of the modern-day culture of fame, and how difficult it can be to deal with.
‘However, following the most recent allegations, we feel it is impossible for Kerry to continue to work with us as one of the faces of Iceland advertising.’
Icelandadded that they would aim to helpKatonaget support, should the 28-year-old need it.
The news will come asanother financial blowfor Katona who was reportedly taking home£250,000 as the face of the supermarket chain.
A year ago Kerry was made bankrupt and earlier this month, lost her MTV deal – said to be worth £100,000 – after her latest car crashTV series, What’s The Problem?failed to attract enough viewers.
Video: kerry katona iceland out takes
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